Hosted by
Chaired by

Steering Systems USA 2019

26 – 27 MARCH 2019 | GM Heritage Center, Sterling Heights, MI, USA


Dear colleague,

The first annual Next Generation Steering Systems USA conference will be in the General Motors Heritage Center located in the heart of the American automotive industry, Michigan. The Heritage Center is a tribute to the history of transportation and provides a perfect backdrop for an exchange of ideas on the industry’s future.

We have been on an incredible journey over the last decade as we witness the transformation of mobility in real-time and adjust to disruptive technological change on multiple fronts. The vision for this conference is to provide industry professionals with a forum for deep and meaningful dialogue on the common challenges we face.

The Red Cabin team has assembled an outstanding program for us that reflects these challenges with topics including Steer-by-Wire, autonomous controls, 48V electrification, safety, performance, and more. To add diversity to the discussion, the conference will feature presentations and cross-functional panel discussions from automotive, aircraft, and agricultural industry experts.

The future promises technologies that are transformational, ideas that are grand, and obstacles that are extraordinary. The Next Generation Steering System USA conference will offer an excellent forum to take a step closer in transforming ‘the future’ into reality. I look forward to meeting you in Sterling Heights, MI, USA in March 2019.

Conference Chairman: Ade Badiru, Steering Technical Expert, General Motors


Ade Badiru_GM_2018_09_03_a
Ade Badiru
Steering Technical Expert
General Motors
Garry Smith
Global Steering Technical Leader
Ford Motor Company
Prof.-Dr. Reinhard Reichel_Universitaet Stuttgart
Prof. Dr.-Ing. Reinhard Reichel
Director of the Institute of Aircraft Systems
University of Stuttgart
Brad Hochrein_Ford
Brad Hochrein
Advanced and Core Steering / TE
Ford Motor Company
Ferenc Junger
C-EPS Regional Manager for North America
ThyssenKrupp Presta North America
Michael Hales 2014
Dr. Michael Hales
Steer-by-Wire Design Lead
Nexteer Automotive
George Romanski
Chief Scientific and Technical Advisor
Dr Ing Johannes Grau_Volkswagen
Dr.-Ing. Johannes Grau
Project Management
HAD Steering Systems
Volkswagen AG


  • Learn about safety architectures for steer-by-wire
  • Identify the impact of steer-by-wire on processes on the whole system
  • Discuss about needs for mechanical redundancy in steering and
    suspension components for autonomous vehicles
  • Get an insight into advanced integrated avionics platform with
    highly fault tolerant fly-by-wire applications
  • Find out about power supply implications for future steering systems
  • Compare and learn about fail-safe/fail-operational mechanisms of
      x-by-wire systems of different industries
  • Assess methods to verify software integrity
  • Get updated on level 3 and level 4 of automated driving
  • Advancements in electronic and motor components



Get in touch with other experts before the conference starts. Take a look at the business cards and photos while enjoying your first conversations and networking experience.


Make new business acquaintances in short 1:1 meetings. Exchange your business cards in this fast paced ice breaking session. Make sure you bring enough to not run out.


Interact with our conference speakers and moderators, and ensure, that all of your questions are answered during these sessions.


Enjoy an informal evening get-together with your peers to discuss the outcome of the first conference day and expand your network in a relaxed ambience.


Discuss with our moderators and your peers latest challenges and developments of steering systems and further steering related topics in this interactive sessions. You are very welcome to share your ideas and experiences in the working groups.


Enjoy our cross-industry sessions to get an insight in the state of the art of steering systems of aviation, agricultural machinery and automotive industries.


„Perfect opportunity to get a better understanding and further
learning about the future of the technology“

48V Power Supply System Owner, Jaguar Land Rover Ltd.

„Well organized, good speakers, really high level representatives“

Executive Chief Engineer Base Powertrain, AVL List GmbH

„Lots of relevant presentations with good information and
interesting attendees to discuss with“

Control Systems Technical Specialist Powertrain Control and
Electronics, Changan UK R&D Centre Ltd.

„Good to understand what`s coming“

CTO, Borg Automotive

„For me it was a good balance of presentations from OEM,
Tier1 and scientists“

Battery Project Engineer, Hitachi Automotive

„Right size, good opportunity to network, expertise of the
audience and presenters, good organization“

Vice President, Engineering Lead Development,
SEG Automotive GbmH

„Good mixture of speaker topics, nice interactive activities,
detailed information“

Research Scientist, Karlsruhe Institute of Technology

„The organization and the location was very good“

Senior Engineer, Daimler AG

„Very extensive information about the topic in automotive.
Very good presentations“

Head of Product Management,
Isabellenhuette Häusler GmbH & Co. KG