Hosted by
Chaired by Ade Badiru

Steering Technical Expert


Next Generation Steering Systems USA 2019

26 – 27 MARCH 2019 | GM Heritage Center, Sterling Heights, MI, USA


Dear colleague,

The first annual Next Generation Steering Systems USA conference will be in the General Motors Heritage Center located in the heart of the American automotive industry, Michigan. The Heritage Center is a tribute to the history of transportation and provides a perfect backdrop for an exchange of ideas on the industry’s future.

We have been on an incredible journey over the last decade as we witness the transformation of mobility in real-time and adjust to disruptive technological change on multiple fronts. The vision for this conference is to provide industry professionals with a forum for deep and meaningful dialogue on the common challenges we face.

The Red Cabin team has assembled an outstanding program for us that reflects these challenges with topics including Steer-by-Wire, autonomous controls, 48V electrification, safety, performance, and more. To add diversity to the discussion, the conference will feature presentations and cross-functional panel discussions from automotive, aircraft, and agricultural industry experts.

The future promises technologies that are transformational, ideas that are grand, and obstacles that are extraordinary. The Next Generation Steering System USA conference will offer an excellent forum to take a step closer in transforming ‘the future’ into reality. I look forward to meeting you in Sterling Heights, MI, USA in March 2019.

Conference Chairman: Ade Badiru, Steering Technical Expert, General Motors


ils-logo_uni stuttgart
uni stuttgart-logo


Ade Badiru_GM_2018_09_03_a
Prof.-Dr. Reinhard Reichel_Universitaet Stuttgart
Brad Hochrein_Ford
Ade Badiru
Steering Technical Expert
General Motors
Garry Smith
Global Steering Technical Leader
Ford Motor Company
Prof. Dr.-Ing. Reinhard Reichel
Director of the Institute of Aircraft Systems
University of Stuttgart
Brad Hochrein
Advanced and Core Steering / TE
Ford Motor Company
Ferenc Junger_thyssenkrupp
Michael Hales 2014
Dr Ing Johannes Grau_Volkswagen
George Romanski
Chief Scientific and Technical Advisor
Federal Aviation Administration
Ferenc Junger
C-EPS Regional Manager for North America
ThyssenKrupp Presta North America
Dr. Michael Hales
Steer-by-Wire Design Lead
Nexteer Automotive
Dr.-Ing. Johannes Grau
Project Management
HAD Steering Systems
Volkswagen AG
Damian Harty
Michael Westpfahl
Product Group Head Position & Current Sensors
Infineon Technologies AG
Brian Siskoy
Subsystem Lead Engineer – Autonomous Steering Electronics
General Motors
Damian Harty
Director of Chassis and Vehicle Dynamics
Anders Hansson
System Architect


Infineon designs, develops, manufactures and markets a broad range of semiconductors and system solutions. The focus of its activities is on automotive electronics, industrial electronics, RF applications, mobile devices and hardware-based security.

Combining entrepreneurial success with responsible action, at Infineon we make the world easier, safer and greener. Barely visible, semiconductors have become an indispensable part of our daily lives. Infineon’s components play an essential role wherever electric energy is generated, transmitted and used efficiently. Furthermore, they safeguard data communication, improve safety on roads and reduce automotive emissions.

MOLYKOTE Smart Lubrication offers a wide selection of proven, effective solutions that can meet automotive design requirements for enhanced operating performance, component durability and reliability. MOLYKOTE specialty lubricants help vehicle OEMs and component suppliers meet critical design needs for reduced friction to increase energy efficiency; added wear resistance to ensure durability, warranted service life and lower maintenance costs; and improved control of unwanted noise and vibration to increase driving comfort and vehicle safety.

Application-matched MOLYKOTE lubricants give the global mobility industry a complete range of product options: noise-damping greases, severe-duty anti-seize pastes, silicone compounds, oils, dispersions and anti-friction coatings.


Nylacast Automotive is a world-leading designer and volume producer of high-precision polymer assemblies and components.

For over 15 years Nylacast Automotive have been delivering pioneering advancements and working with Customers to establish the optimum performance in safety and efficiency for polymers in worm wheel gears for EPS systems. Nylacast Polymeric materials have ideal properties in strength and low coefficient of friction to support the technological advancements and demands in EPS systems of today and the future.

Swoboda is your global partner for the design, development and production of complex mechatronic components.  Specializing in high precision metal-plastic composite parts, sensors, actuators and electronics with innovative solutions for the electrification of the mobility industry and beyond.

Verocel’s expertise in RTCA/DO-178 and DO-254, IEC 61508, ISO 26262, EN 50128 and IEC 62304 certification standards enables our customers to meet regulatory compliance for hardware and software. Our unique skills in certification of complex hardware, software components, partitioning and constraining run-time applications for use in safety-critical platforms have enabled dozens of customers to succeed.

MVO GmbH is one of the few companies in the pioneering automotive steering systems segment that possesses decades of experience. Our core area of business focuses on VGR (Variable Gear Ratio), forged steering racks from early project initiation stage and engineering support to serial production. MVO GmbH also manufacture blanks, semi-finished products, prototypes, small series, and after-sales products for all kind of steering applications.


Vehicle Dynamics International is the world’s only international review of next-generation automotive suspension, steering, braking, chassis simulation and testing, and vehicle dynamics electronics and technologies. The magazine is published twice a year and sent to 10,000 senior vehicle dynamicists and programme chiefs.


  • Learn about safety architectures for steer-by-wire
  • Identify the impact of steer-by-wire on processes on the whole system
  • Discuss about needs for mechanical redundancy in steering and
    suspension components for autonomous vehicles
  • Get an insight into advanced integrated avionics platform with
    highly fault tolerant fly-by-wire applications
  • Find out about power supply implications for future steering systems
  • Compare and learn about fail-safe/fail-operational mechanisms of
      x-by-wire systems of different industries
  • Assess methods to verify software integrity
  • Get updated on level 3 and level 4 of automated driving
  • Advancements in electronic and motor components



Get in touch with other experts before the conference starts. Take a look at the business cards and photos while enjoying your first conversations and networking experience.


Make new business acquaintances in short 1:1 meetings. Exchange your business cards in this fast paced ice breaking session. Make sure you bring enough to not run out.


Interact with our conference speakers and moderators, and ensure, that all of your questions are answered during these sessions.


Enjoy an informal evening get-together with your peers to discuss the outcome of the first conference day and expand your network in a relaxed ambience.


Discuss with our moderators and your peers latest challenges and developments of steering systems and further steering related topics in this interactive sessions. You are very welcome to share your ideas and experiences in the working groups.


Enjoy our cross-industry sessions to get an insight in the state of the art of steering systems of aviation, agricultural machinery and automotive industries.


„Perfect opportunity to get a better understanding and further
learning about the future of the technology“

48V Power Supply System Owner, Jaguar Land Rover Ltd.

„Well organized, good speakers, really high level representatives“

Executive Chief Engineer Base Powertrain, AVL List GmbH

„Lots of relevant presentations with good information and
interesting attendees to discuss with“

Control Systems Technical Specialist Powertrain Control and
Electronics, Changan UK R&D Centre Ltd.

„Good to understand what`s coming“

CTO, Borg Automotive

„For me it was a good balance of presentations from OEM,
Tier1 and scientists“

Battery Project Engineer, Hitachi Automotive

„Right size, good opportunity to network, expertise of the
audience and presenters, good organization“

Vice President, Engineering Lead Development,
SEG Automotive GbmH

„Good mixture of speaker topics, nice interactive activities,
detailed information“

Research Scientist, Karlsruhe Institute of Technology

„The organization and the location was very good“

Senior Engineer, Daimler AG

„Very extensive information about the topic in automotive.
Very good presentations“

Head of Product Management,
Isabellenhuette Häusler GmbH & Co. KG